Tinie Tempah’s brand “What We Wear” new website launch

Having debuted his collection “Pleats & Poppers” during London Fashion Week: Men, singer-songwriter Tinie Tempah is taking the next step to grow his brand, What We Wear with the launch of his brand new website.

The story behind the brand is quite simple. What We Wear draws inspiration from architecture to incorporate subtle pleating and folding techniques to lend a contemporary aesthetic, using the prominence of hidden detailing for an elevated style. The muted colour palette of navy, white, grey and black in materials such as neoprene and nylon also lends itself to creating a collection infused with the London spirit.

The new website will house the debut collection, with prices ranging from £60 going upto £400.

What We Wear is now available from www.whatwewear.com

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