Dr. Martens will be launching their 30th store this April in Camden, London.
Situated in the Camden Stables area, this will be Dr. Martens latest UK flagship store which will trade across 2 floors. The store is a grade two star listed 19th Century building and has many of its original features.
Throughout the store there will also be a number of special areas including; one off art pieces, a free gif booth, plus a designated area for artists and fans to personalise their favourite DM’s old and new. The store will carry the full Dr. Martens range across men’s, women’s, kids and will also present an extensive range of industrial product which sits at the heart of the brand. Consumer will also get the opportunity to view limited edition exclusive designs that can only be bought in this new Camden store. These exclusive designs have been all been inspired by generations of individuals that have expressed themselves through their love of customisation of their DM’s.
There will also be a Virtual Reality experience powered by Oculus, which will allow fans to take a personal tour of the brand’s original UK factory. Through the use of VR, customers will be able to see how a pair of DM’s are made like no other shoe on earth from start to finish.