ISSEY MIYAKE open first standalone store in Milano

ISSEY MIYAKE announce the opening of its first flagship store in Italy. Approximately 500m² in size, and spread over the most prominent floors of the Palazzo, it is the first time that ISSEY MIYAKE has chosen an historical building for its new flagship store.

Built between 1826 and 1831 by the Reina Family, the Palazzo eventually passed into the hands of the Municipality of Milan in 1921.

The space has been curated and designed by Tokujin Yoshioka, who previously worked under Shiro Kuramata and Issey Miyake, before establishing his own studio, TOKUJIN YOSHIOKA INC. in 2000. His experimental and innovative creations along with the nature and the senses, which transcend the boundaries of art, design, and architecture, are highly regarded throughout in the world.

Talking about his approach to designing the new space, Yoshioka said,

“We are attracted to a past enriched by layers of history as well as an opaque future not yet realized. The space exists within a 19th century building located near Via Montenapoleone, Milan’s sophisticated street famous for historical architecture. It expresses the contrast between history and future showing the many layers of time in the texture of the interior walls juxtaposed with futuristic colored aluminum.”


Milano has been chosen for the location, and the store will be located in an historic building, Palazzo Reina, at Via Bagutta 12, in the Quadrilatero district.



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