Zoë Jordan has unveiled its AW17 campaign. Styled, art directed and produced by Lauren Kennedy, the campaign showcases the new collection which is inspired by spirited 90s heroes and features sweet and fresh colour palette of sorbet tones. Stripped back, distressed, diffused, bleached and brimming with naïve teen spirit. Embracing the pick n mix approach of the season, focus is on the depth of palette and tie dye, two-tone plating and mesh & fringing lend a very tactile quality.
In 2013, Jordan was short listed for the British Fashion Council Vogue Fashion Fund award and has gone from strength to strength over the past few months with the likes of Sienna Miller, Adwoa, Selena Gomez, Karlie Kloss and more all championing the fashion forward brand. Known for her androgynous and feminine aesthetic, Jordan offer pieces that are easy to wear in luxe fabrics and directional cuts.