In response to the rate of music venue closures across the UK (an estimated 40% of London’s music venues have closed), Selfridges has decided to host a series of live gigs from a range of artists alongside music inspired capsule collections from brands around the world.
First up is Blood Brother’s capsule collection for the Selfridges: Music Matters series, takeing a nostalgic look back on some of the most successful parties they have hosted. Leaning on their brand ethos of togetherness, the parties they hold are a way of bringing together people and friends under one roof to celebrate and listen to music.
The collection consists of tees, hoodies and bag in a colour palette heavily influenced by early nineties rave culture, featuring acid greens and bright pink, white, blue and black. The graphics feature a retrospective of rave and club night flyers, referencing previous nights such as The Labyrinth Club in Dalston – the birthplace of The Prodigy – and archiving headliners such as Andre Lodemann and Sonny Fodera.
The collection launches August 14th, available at Selfridges. Prices range from £55-£160
Photographs by Crowns & Owls