Last night 1883 attended the launch for Addidas’s new project. Whilst many of us would probably prefer to watch high-sport, rather than actually undertake it’s quite easy to get excited about asiZero Primeknit. Yes, it’s a running shoe, but this one is different: it is seamless, one-piece and in terms of design, you have to admit that that’s quite something.
The shoe is knitted which gives flexibility and support whilst also being light – certainly a trainer that ticks all the right boxes! So with today being the grand opening of London 2012 we’re more than happy to partake in celebrations over sport, without straying too far away from fashion and design: adiZero Primeknit fits the bill.
Words by Ginger Clark