adidas Originals open doors to EQT Creator Studio in London

adidas Originals annoounce an immersive creative space in the heart of London with the EQT Creator Studio.

First conceived in 1991 as part of the adidas Equipment brand launch, the EQT has been recently refreshed and cemented its status as one of the most sought-after franchises of 2017. This month sees a new collection of EQT dropping in fresh colourways, alongside an EQT apparel collection.

The pop-up studio will launch to the public on Saturday, kicking off with a live performance from Jamie xx plus special guest and will remain open for 7 days of curated events designed to celebrate essentialism. Opening this weekend Saturday 19th August running until Friday 25th August at Victoria House.

Staying true to the ethos of the original 90’s EQT product range – stripping back to everything that is essential, nothing that is not – the events program will explore the essentials of design and creativity that apply to the cross sections of style, music, art and sneakers.

The EQT Creator Studio will play host to a series of additional gigs, talks and workshops with headline performances throughout the week, including appearances from Kojey Radical, GRM Daily, legendary designer Peter Saville and Director of SHOWstudio and celebrated fashion image maker Nick Knight.

The EQT Creator Studio opens on Saturday 19th August and runs until Friday 25th August, at: Victoria House, Southampton Row, London. WC1B 4DA

The full program will be revealed in the coming days and fans will be able to get tickets to all events at the Creator Studio via ticketing app Dice from Thursday 17th August.

Available on adidas.co.uk from Thursday 24th August

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