1883 Blog

Joshua Kane launches interactive video campaign ‘I Can’t Change’

 

Known for neo-dandy tailoring and his modern twist on the British-made suit, pioneering tailor Joshua Kane first made us stand up and take notice back in the London Collections: Men in June, when he showcased his SS17 collection at the stunning St. Leonards Church in Shoreditch.  

With a ’see now, buy now’ collection being all the rage this season Joshua Kane has taken it a step further with his new interacted campaign video entitled  ‘I Can’t Change’ which you can watch here.

Featuring his SS17 collection Kane has produced an interactive video which encourages consumers to actively engage and click on all aspects of the video which links to content from Joshua’s online shop, with the option to purchase.  The video sees Kane team up with Lab Series Skincare for Men who were the official skin care experts for the project. Starring Sasha Baily you can also buy the skincare products used in the video to achieve the same look. (see images below from his LCM SS17 show)

Sasha goes on to say: “Joshua’s intuitive nature and passion to break boundaries has meant that his skills in both technology and fashion have combined to create a ground-breaking campaign. I am honoured to be a part of his journey.”

The video follows on from the brand being nominated by the British Fashion Council at the Fashion Futures Awards for the ‘Beyond The Runway’ Category. This is the first we have seen on these interactive videos at 1883 and certainly paves the way for more brands to jump on this technology for next season

LFW SS17 – Day 5 – Tata Naka – Presentation

Photography Anne Laymond

www.laymond.com

Hair: TONI&GUY Headed by: Efi Davies, International Artistic Director

LFW SS17 – Day 5 – Oliver Spencer – Front of House

Photography Anne Laymond

www.laymond.com

LFW SS17 – Day 5 – David Ferreira – Front of House

Photography Anne Laymond

www.laymond.com

LFW SS17 – Day 5 – Osman – Front of House

Photography by Jack Buster

www.jackbuster.co.uk

LFW SS17 – Day 5 – Emilio de la Morena – Front of House

Photography by Jack Buster

www.jackbuster.co.uk

LFW SS17 – Day 5 – Toga – Front of House

Photography by Anne Laymond

www.laymond.com

LFW SS17 – Day 4 – Ashish – Front of House

Photography by Jack Buster

www.jackbuster.co.uk

LFW SS17 – Day4 – Fyodor Golan – Presentation

Photography by Genevieve Stevenson

www.genevievestevenson.com

The Hydra: Blueprint 20 Review

For us, the end of August can only mean one thing, seeing in Monday morning with a techno marathon courtesy of The Hydra and legendary British label, Blueprint, in the depths of London’s docklands. With this occasion marking the celebration their 20th anniversary, label owner James Ruskin had brought with him a roster rarely all seen under one roof; from his early day UK originators Regis and Broken English Club (Oliver Ho), to global superheroes Ben Klock and Jeff Mills.

We arrived mid-way through a tension building live set from Lakker, filled with ominous growls that set the tone for the hours ahead. Next was another live set, this time in room 2 as Broken English Club streamed dense rolling tracks to up the tempo ready for a peak time set from Ruskin himself.

Alas we were not prepared for what came next. Ruskin’s set showcased the broad range only such a figurehead can provide; switching from some yet to be identified trance-like epic into funky dancefloor classics like Steve Poindexter’s “Work That Mutha Fucker” and Jerome Hill’s percolator-sampling “It’s Time For”. The raring response from the crowd proved that the true hero of the night was not to be overshadowed by the rest of the headliner-packed schedule.

Silent Servant’s set was a  searing highlight, channelling all his energy into the mix and dancing harder than most of the crowd, even in the sweltering heat. He offered up slabs of weighty techno, including Manni Dee’s “Cameron on a Guillotine” and An-i’s “Kino I (Dub)”.

After some comments on overheating at the previous year’s event, clear improvements had been made to ventilation and organisation, helping keep the energy going well into Monday morning. Our “tech-fast” breakfast consisted of demi-gods Jeff Mills and Ben Klock split across the two rooms. This left many facing the decision of dancing between the two or doubling down on their favourite.  Hardly a conundrum one can complain about. Proceedings came to an emotional end well after sunrise as Jeff dropped Chicago House classic and all round anthem for peace and unification; Joe Smooth – Promised Land.

As more and more events gloss up the idea of “raving” with glitter cannons, inflatables and VIP lounges, the concrete confines of Studio Spaces sticks to what it’s all about. Yes it’s hot and bustling but that’s all part of a proper warehouse slog. That makes it one of my favourite places to hear techno music in London.  We can’t wait for The Hydra’s winter season that see’s the likes of Theo Parrish, Floating Points, Dixon and more tear up venues across the capital.

Play the full review playlist below…

Full details and tickets for The Hydra’s winter season can be found here.

Words by David March.