New season brings along a whole host of parties, new store openings and a general vibe of ‘newness’. This week was no different with a whole host of parties dotted around London.
Browns Fashion Heads East
This vibe is felt nowhere better than the new Browns Fashion Space in East London, which opened its door to an immersive and fully digitalised retail experience.
Holli Rogers, CEO of Browns explains: “Browns has a strong heritage in innovation; from the time we first opened our doors in 1970, Browns has showcased pioneering designers. We’ve blended our love of fashion with incredible in store experiences and we’ve always ensured that we change and evolve with our customers. The store will have new elements that are tied to emotion and identity – it’s truly a sensory experience. The moment you walk in you will feel something – through the people, the product, the design, the areas within the space, and the events that will take place. Coupled with this, we are innovating with technology which will make the shopping experience in Browns more personal and convenient for our customers. The vibrancy of East London is great – it’s a neighbourhood of immense creativity and boldness. Opening a store here is an exciting move with a new view on what retail looks like.”
Browns East 21 Club Row, London E2 7EY Phone: +44 (0) 20 7729 2666
French simplicity and fondness of perfect sihlothee arrives to london: this week Sandro opened the doors to its new London flagship store on Regent Street with an intimate cocktail event. The drinks were flowing and the stars were sauntering in an expansive open planned space. Attendees at the event included; Amber Le Bon, Tess Ward, Oliver Proudlock, Isaac Carew, Sarah Halpin, Leo Suter and Sydney Lima.
Sandro Womens 137 – 139 Regent Street W1B 4JA London
Liberty London New Womenswear Space
Autumn sees the relaunch of Womenswear space at Liberty with a total refocus on a true Liberty aesthetic, edit and approach in this category. In addition to a welcoming twenty new brands to our store, Liberty London also reintroducing the much missed Lingerie department and a Liberty favourite Eskandar.
Gina Ritchie, Buying Director, said of the space, “the space has been reimagined with our loyal tribe of customers at forefront of mind to celebrate all that is special about our unique environment and most importantly to support and nurture our brands side by side both big and small.”
Liberty London, Regent St, Carnaby, London W1B 5AH
To celebrate the 1st anniversary of Axel Arigato launching in the UK, the flagship store on Broadwick Street, London transformed into an evening of style, art and music. From 7pm – 10pm, guests danced to a set from LA DJ, MadBadTing and enjoyed Jelley Vodka cocktails paired with an immersive visual experience by artist Sam Rolfes. The event was slick and sharp as the brand itself and the perfect way to celebrate the space that’s a must see in the heart of Soho.
Axel Arigato 19-23 Broadwick St, Soho, London W1F 0DF
New and Lingwood
This week heritage brand, New & Lingwood held a party to celebrate the reopening of the brand’s flagship store, and it sure was one to experience. The brand has done everything they can to retain the character and charm of the original store whilst injecting more of the brand’s character and wit into their flagship store. The old penny farthing remains – along with some of the original display cabinets – but the store is now lighter, brighter and a more sumptuous environment with spaciously opulent dressing rooms and a new dedicated ground floor shoe shop – all features that show how proud New & Lingwood are of their British roots and ‘Englishness’.
Address: 53 Jermyn St, St. James’s, London SW1Y 6LX
Words by Sofia Khan