Many say a good photographer is able to encourage their subjects to lower their guard, to show what is truly inside them in a single image. Good rum can also have a similar effect, allowing drinkers to loosen up a little and enjoy life that little bit more. It’s no wonder then that the drink plays an important part in Cuban heritage and is unique to its culture and lifestyle.
And just as the nations favourite and timeless drink will forever capture the national spirit in a bottle, so too will Magnum photographer Elliot Erwitt in his striking new documentary images.
With Cuba’s history facing a pivotal change in the present day, it is now – over five decades later – Erwitt returns to the country to curate a new body of work to stand alongside his original shots of Fidel Castro and Che Guevara.
Not only are Erwitt’s new selections of images significant in the history they capture, but his work also paves a future for aspiring photographers following in his footsteps. His new body of work is the foundation to launch ‘The Elliott Erwitt Havana Club 7 Fellowship’.
This award will benefit one exceptionally talented photographer and present the chance for them to travel to Cuba in order to tell their own story through the lens, with the fellowship having an annual €25,000 funding from Havana Club, along with the proceeds of the limited edition sales of original images from Elliott’s new collection.
Photographer lovers can view the limited edition collection during the Unseen Photo Fair in Amsterdam between 18th -20th September, before being made available for sale in a limited edition.
With the power of this poignant partnership between two cultural pillars, ‘The Elliott Erwitt Havana Club 7 Fellowship’ will ensure that the legacy of Cuba’s culture will never be lost, even if it’s history is rewritten.
Words by Bella Roach