The UK’s Music Video Awards take place next week on November 5 at the Roundhouse, celebrating the creative and technical excellence in music video making around the world. Florence + The Machine, Ed Sheeran, Naughty Boy, Royal Blood, The Chemical Brothers, alt-j, FKA twigs and Years & Years are among the British acts who pick up multiple nominations in this year’s UK Music Video Awards.
Warp’s visionary artist Flying Lotus leads the charge as the most nominated act, picking up a total of 5 nominations including a nod in the new Best Artist category. He will go head-to-head for the award – designed to recognise an artist for an outstanding body of music videos over the past year – with alt-j, Ed Sheeran, Florence + The Machine, Kendrick Lamar and Years & Years.
The most nominated videos at this year’s UKMVAs include U2’s ‘Every Breaking Wave’, an epic love story set in the Troubles in Northern Ireland during the 1970s, directed by Aoife McArdle; The Chemical Brothers’ ‘Sometimes I Feel So Deserted’, a post-apocalyptic sci-fi thriller directed by Ninian Doff; Royal Blood’s ‘Out Of The Black’, a comic gorefest of live action and animation, directed by David Wilson and Christy Karacas; and Naughty Boy ft Beyoncé and Arrow Benjamin for ‘Runnin’ (Lose It All)’, an undersea love story, shot near Tahiti, directed by Charlie Robins.
Creativity and invention abound in the shortlist which sees Ed Sheeran transformed into a ballroom dancer in ‘Thinking Out Loud’, OK Go choreographing hundreds of Japanese schoolkids in ‘I Won’t Let You Down’, Darwin Deez transformed into a character in a video game in ‘Kill Your Attitude’, Sleaford Mods’ Jason Williamson appearing as a disembodied CG head in ‘Head and Shoulders’, and perennial music video naysayer Noel Gallagher even making the list for a hilariously downbeat performance in ‘Ballad of the Mighty I’.
Some exciting new artists also make headway in this year’s nominations with Years & Years, Gabrielle Aplin, The Coronas, George The Poet and Mercury Prize winners Young Fathers all picking up their first nods at the Awards this year. In addition to Flying Lotus, other international artists with multiple nominations include Kendrick Lamar, Run The Jewels and Tiga.
The UK Music Video Awards editorial director, David Knight, says, “Since 2008, the UK Music Video Awards has celebrated music videos as a form of creative expression, as entertainment, as an effective way to bring music to the world. We’re honouring the creativity and technical skill of the people who make them – from directors to editors, artists to animators. This year the quality of entries across over 30 categories has been so strong that the task of coming up with the list of nominations has been more difficult than ever.
“But ultimately the nominations reflect the extraordinary extent of talent and craft that’s been applied to the making of music videos in Britain and around the world. And of course, when the UKMVAs 2015 comes to the Roundhouse on the 5th November, there will be fireworks.”
For the full list of nominations visit: http://www.ukmva.com/